💭 Easiest Way To Turn Your Curiosity Into Content
Frameworks you wish someone told you years ago.
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One of the most underestimated assets of a creator is their curiosity. For a project to go viral, it needs to start as a “good idea” somewhere by someone.
The question we’re digging into today:
“Where do you get good ideas and how can we have more of them?”
You see, everything you put out in the world can be copied. But no one can duplicate your curiosity.
When you mix together:
a bit of personality,
a bit of your community distribution and
some of your domain expertise into a piece of content,
It becomes impossible to copy that same “first launch impression” you can create.
Let’s find your unique ideation sweet spot, build some systems and understand why it’s important to consume good content.
Top up the Aeropress and dive in ☕️
Find Your Ideation Sweet Spot
One of the most common questions I get asked is, “what do I create content about?” I’ve got a fairly simple framework that’ll help you figure out your content pillars.
Just answer these questions:
What niche do I belong to? IT? E-commerce? Marketing? SaaS? B2B?
Choose 1-2 niches that fit you.
What am I genuinely interested in talking about?
Leadership? Inclusion and diversity? Venture Capital? Technology Trends? Mental health? Policy? Writing? Productivity? Journalism? Product Management? UI Design?
Write 2-3 topics that you’re interested in and curious about?
What can I solve for people?
What knowledge do you possess that could be helpful for someone else? You don’t have to be an expert, just a few steps ahead of someone who wants to get to where you are.
One way to answer this question is to think about what did you need when you were a few steps behind or just starting out?
Another is to spend some time researching what people from your niche and your interests are asking questions on?
Use the Venn diagram above to find the common theme. Once you present things in front of you, ideas will flow like a stream.
Build A Content Creation System
“But Joel, why should I build a system to create content? Shouldn’t it be natural?”
Because when building your online voice your journey matters more than your destination. Systems help make that journey easier.
Systems also expose:
Where you can increase/decrease inputs
How you’re progressing your skills overtime
Where the lowest hanging fruit is with your audience
Always keep a tab of your ideas: When an idea arrives, you have to be prepared to save it. Whether you’re taking a walk, reading a book, or preparing a presentation.
Some tools to leverage are: send yourself a quick email about the idea, use Notion web clipper or Evernote to save interesting online reads and have them together in one place.
Create feedback loops to improve
My number 1 advice to my LinkedIn cohort students is — Publish from day 1.
Don’t wait to perfect your content, start shipping. You get better as you get going. In the digital world, there are no good or bad ideas, there is only experimentation.
When you construct a strong feedback system, you’re able to deliver content that actually resonates with your community.
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Refine Your Consumption Bucket
An unsaid rule is: You can only create as good content as you consume.
Every once in a while you’ll have to unsubscribe to content that is no longer serving your curiosity.
Creating a list of top inspiration sources – blogs, newsletters, social profiles, podcasts and YouTube channels helps develop depth in your content.
For me, Thursday is the “get rid of something” day.
Making a “Reading” Notion board with multiple categories has also helped keep track of my content consumption. These include niches that I’m targeting, inspirations for different platforms and my own curiosity rabbit holes.
💡 Riff of the Day
Letterlist helps you discover read-worthy newsletters from no matter what niche you’re interested in learning about.
Thanks for reading. I try hard to make it worth your time. Got feedback? Let me know.
Stay outta’ trouble and catch you next week.