💎 How to Create Your Own Marketing Luck

3 easy steps anybody with wifi could do.

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Marketing is a game of compound interest. It rewards those that invest with long time horizons.

Your first few shots might hit the post, but eventually, you’re gonna score a goal. Then again and again, ever more often as you pick up rhythm.

Patience, consistency and creativity are the name of the game.

But if you’re not playing for the long term, you probably shouldn’t be playing at all.

Let’s teach you how to create marketing luck. ⚾️

Side note, if you want to join me for a 1 day workshop in May. I’ll be teaching my 3rd Maven class on how to build a storytelling engine. Sign up here if you’re interested.

1. Take More Shots On The Net 

In hockey, your chances of scoring increase, when you shoot more shots on net. 

Marketing’s the same. When you take more marketing shots on net, you create more opportunities for scoring a splash.

When you tweet more, direct message and email more people and treat it like a marathon rather than a sprint, your chances of getting noticed multiply. Of course, you need to approach the “shots on net” in an authentic way.

With each content piece you put out, you are setting yourself up for winning. The fun part is that you’ll never be able to predict how big your win would be! 😉

2. Leverage Moment Marketing

A simple hack to garner more visibility is to be a part of ‘relevant’ conversations happening around the world by building content around timely topics. 

Take trending discussions and news and twist them to suit your audience or cause or insight. 

Get creative to make a point. An example from a recent incident that shook the internet:

This doesn’t mean that you have to jump on the bandwagon every time. Try to make it to as many as you can. A few ways to discover trending topics 👇

• For LinkedIn keep an eye on the LinkedIn News tab on the top-left of the page. Sometimes LinkedIn will suggest you be a part of conversations or trending hashtags. 👀

• For Twitter, the Trending tab is the place to go. 

3. Give ‘Em What They Ask For 

Hack your way to better engagement by using listening tools to understand what your audience wants. 

You should be reading: 

• LinkedIn replies 

• Twitter replies/Quote Tweets

• Newsletter replies 

• Discussions on relevant hashtags

(Not just the responses on your content but also the content of fellow creators from the same niche.) 

Giving your audience what they ask for is almost like seeing the poker hand before the cards flip. 

Some other ways to collect content ideas that your audience would jump on reading: 

1. Use Google Trends to find out the topics trending in your niche 

2. Run polls around what are some topics that intrigue your audience 

3. Have 1:1 conversations with your loyal fans – get feedback and ideas

4. Find relevant trending blogs and take inspiration 

5. Expand on a topic that another creator in your niche is speaking about and people are jumping into the conversation 

Folks, keep your eyes and ears open! 

💡 Riff of the Day

I love this tweet. Reminds me of the saying, “The biggest risk is not taking any risk,” 

📢 Still want more help with marketing?

I got your back. Sign-up for my 1-Day Storytelling Class and learn how to build a free marketing avenue on LinkedIn for your voice. February’s students went from 0-10,000 views in less than a month.

If you don’t trust me, trust what Riaz said about it:

Thanks for reading. I try hard to make it worth your time. Got feedback? Let me know.

Stay outta’ trouble and catch you next week.

✌🏻 Joel

You can also learn more about my work on my Website, Twitter or LinkedIn.