It Pays To Be A Prankster
April Fool’s isn’t just for laughing. It’s for learning.
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What can April Fools teach us about marketing? Turns out quite a bit.
Don’t believe me?
Top up your coffees and I’ll prove you wrong.
Some brands tossed some big-budget at making us laugh last week. So let’s break them apart and steal what they worked hard on.
Takes Two To Tango 👯♂️
Our two favorite late-night talk show hosts aka the Jimmy’s came thru and played an epic prank by swapping their shows for the night.
The lesson: The defining characteristic of the creator economy is Collaboration over Competition.
Jimmy Fallon flew to Hollywood to host Jimmy Kimmel Live, while Jimmy Kimmel arrived in New York to take charge of The Tonight Show.
🎬 Instead of trying to get ahead, uplift fellow creators: give shout-outs, offer feedback, extend a hand of collaboration and delight your audiences.
Call Out Unrealistic Standards
One-stop mentorship platform ADPList took a unique twist to April Fool to slash the utopian ideals we hold individuals to.
They targeted the often debated “entry-level position requirements” by fake launching a drink that gives you 3-5 years of experience with a sip. 👏
🎬 What’s something in your niche/industry that is unfair and needs to be talked about? Start a conversation on it.
Stop Taking Things Seriously
This is an important marketing lesson. When building an audience you cannot let perfection or the fear of being judged/misunderstood/disliked/canceled paralyze you.
You have to go out there and have fun. You have to show your personality. You have to experiment with your content.
The website copy of VC Firm, SideDoor Ventures on April 1st was as real as it gets. They weren’t afraid to be cheeky and did do quite gracefully.
🎬 Wake up every day and decide to be you, as authentically as you can.
The Art Of Great Hooks
A single tweet by Alex, Twitter’s favorite reader and podcast host is a masterclass in creating effective marketing hooks.
🎬 It’s fairly simple: Find what people like or who they look up to or get excited about. Then, converge it with what you do. 🤝
Online travel booking portal Ixigo took things to another level by launching ShoesX – shoes that charge as you walk, protect you with the help of the rear camera, enable you to take selfies (okay that went too far 😂) and much more.
People really did sign-up only to get disappointed as the shoes never existed.
🎬 But there’s a key insight? There is always something that is missing. Find the missing the piece (no matter how ambitious or silly it seems) and create curiosity.
Twitter announced that they’re working on the much awaited ‘edit’ button – no one knows if it’s a prank or not. But they got people talking (1.3 likes and counting…).
Get people talking.
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Stay outta’ trouble and catch you next week.