Need a LinkedIn Masterclass? I Built One.

Teaching CEOs, consultants, and entrepreneurs how to grow their storytelling and visibility on LinkedIn in 3 weeks.

👋🏻 Happy Tuesday readers. Today’s article was a fun one to stir up. If you’re new and want to join the community of 17,700 readers, subscribe here:

Summer’s over, the kids are back in school, and your coffee friend is raving about the pumpkin spice lattes.

If you’re like me, I bet you still have a couple goals you wanna hit this fall. That new website, the bathroom tile renovation job you keep walking by, or that book you wanted to read.

Well, I’m in the same boat. But my project has finally shipped and it feels better than ever.

Flashback: I’m not sure if you remember when I cold emailed Udemy co-founder Gagan Biyani earlier this year, but I finally graduated from his team’s training program and am all set-up as an instructor on Maven. 

If you need a refresher on Maven, they’re the cohort-based education startup that just raised $20M and are focused on being the Shopify for education. They’ve already on-boarded tons of credible folks and I somehow squeaked my way into being one of their first 100 instructors.  

Cue the part where I share the fun news.

After months of research and building, I’m excited to announce that this week I’m opening up registration for my first cohort class.

The name? LinkedIn Masterclass

The focus? Teaching CEOs, consultants, and entrepreneurs how to grow their storytelling and visibility on LinkedIn in 3 weeks.

The important part? It’s limited to 30 people to maintain a high quality of learning. And there’s 17,700 readers opening this invite. So, if you’re curious, I suggest you sign up today.

The timing? The course is launching on October 7th (post September craziness and pre Christmas chaos). 

My hope? To work with 30 high integrity leaders if this course aligns with a goal you have for the year.

The details:

  • 📚Material: 5 live sessions + 1 AMA (modules here)

  • 🗓Classes: Tuesday + Thursdays 12pm PST starting Oct 7 (recordings if you miss)

  • 📌Tactics: Tons of resources (templates, docs, scripts I’ve built)

  • 💡Community: Slack channel for 2-way chats and live projects during class

  • 🏷Cost: this first cohort group is $300 and the price will double next year

If you weren’t a fan of highschool or university, you’re in for a treat. 

This format is fun, project driven, filled with 2-way dialogue, and no wasted time. You’ll like it if you're busy, professional, and love good value.

This cohort course is for you if:

  • You know LinkedIn is a powerful tool but you don’t know how to use it

  • You’re an entrepreneur/consultant with a great business but no one knows your story

  • You’re leaving potential relationships and ideas on the table

  • You want a free PR strategy but no one’s taught you how to build one

  • You keep pushing this down your to-do list because you’re taking care of other things

The cohort is NOT for you if you want:

  • A fluffy waste of time with no projects

  • A boring self-paced course with no interactions

  • A super dense and convoluted array of information

Enough is enough. If you fit the bill and have a goal to build a storytelling engine, stop putting it off.

If this is something you want to be a part of, apply for the LinkedIn Masterclass here.

Apply Today

You’ll have to answer 4 questions to share your reason for signing up. Once you are approved, you’ll be sent an email link to add your payment details to reserve your spot. 

All you have to do is go to the landing page, and click “Apply Today” to get started.

This pilot cohort is $300 and the price will be doubling in 2022. There are no discounts because it is first come first serve, but if you have any questions, email me at

(If you’re looking to get this course compensated by your company or write it off as personal development, you will receive a certificate of completion if you need it as part of their company's reimbursement policy.)

Would love to see as many of you as possible. Feel free to share this message with a friend!

If you’ve been enjoying this newsletter, I know you’re going to love the LinkedIn Masterclass. 

Stay outta’ trouble and catch you next week.

✌🏻 Joel

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